NADA MARKET PRICING

Step 1:

Use a Market Valuation Guide

Before purchasing a vehicle, visit a trusted valuation source such as:

NADA (J.D. Power) Guide
This guide is widely used by financial institutions when determining loan values and by dealerships when acquiring vehicles for resale.

These guides provide:

• True Market Value

• Clean Retail Value

• Clean Trade-In Value

Understanding these numbers helps you negotiate with clarity and confidence.

NADA Guide NADA Guide

 Step 2:

Understanding Retail vs Trade-In Value

Clean Retail Value

This represents the price typically paid at a dealership.

Purchasing at full retail value may increase the likelihood of negative equity — especially when financing with little or no down payment. In some cases, lenders may recommend GAP insurance to protect against potential loan balance exposure if the vehicle is totaled.

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Step 3:

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